Portfolio

This is a sample of my work from various projects, including copywriting, content creation, and content planning.

 

Blog copy for Ashley Guerrero Fitness

  • I worked with Ashley Guerrero on developing content for her training website blog and workout packet materials. Fitness with an emphasis on health and self-love is my jam, and that’s what Ashley Guerrero fitness strives for. I enjoyed creating this content knowing Ashley brings care and compassion to her clients.
  • Read: 5 Exercises That Work Your Entire Body
  • Read: What You Need To Get Started at The Gym

Freelance journalism

Cape’s Dam in San Marcos. Photo by Candice Brusuelas.
  • A friend approached me about this hot-button topic in San Marcos. Many residents and city officials wanted to remove a dangerous, failing dam from the San Marcos River. My friend and others wished to restore the dam. Despite uncovering misinformation and faulty research on behalf of the city, my friend’s group, Save the San Marcos River, had an uphill battle to keep the city from simply tearing it down, putting the ecosystem and floodplain at risk.
  • For this project, I researched and interviewed several community members to write in-depth articles on this subject. Instead of focusing on the faulty research, my job was to provide compelling reasoning outside the research for why the dam was vital to the community, its ecosystem, and its history.
  • The two articles were both published in two local publications.

Content Planning​

AMM Collision Instagram feed
  • As AMM’s Digital Marketing Coordinator, I create and curate content for AMM brands on Facebook and Instagram, as well as Facebook content for 1488 ProCare Collision. AMM has focused on community and safety for their social feeds, and while managing these feeds, I’ve been able to provide helpful and engaging content for our followers. Car memes are also a must.

  • I manage all blog content for AMM ProCare brands. I take responsibility for content planning, editing, optimization, and promotion. I’ve been able to come up with my own blog topics and provide helpful information for car owners, which I take seriously, creating a voice for a prominent locally-grown business.